Make live shopping measurable.

Leverage TikTok Shop Live’s 10x buying power with actionable insights. Drive engagement, eliminate manual reporting, and scale effortlessly - no guesswork, just proven ROI.

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Proudly backed by

  • Antler
  • Techstars
  • Barclays
  • Amazon Web Services
  • Anthropic
  • Innovate UK

Why brands choose frnt

Unlock the full potential of live shopping with the only platform that analyses every aspect of the live session — video, audio, audience engagement, and sales — to optimise performance and growth.

Measure every moment

Every second matters. Analyse every detail — from host delivery to audience signals — to uncover what drives performance.

Act on what performs

Stop guessing. Use actionable insights to optimise faster and make smarter decisions that result in higher engagement and conversion.

Stay ahead of the curve

Beat the competition. Benchmark top-performing campaigns and decode audience behaviour to craft strategies that consistently win.

Purpose-built for live shopping

Ditch generic tools and messy spreadsheets — they cost time and clarity.

  • Analyse every minute and track metrics that matter most.
  • Easily visualise trends and performance patterns for smarter decision-making.
  • Benchmark your performance against the engagement and GMV leaders.
frnt's timeline and top metrics
frnt's Audience Lens

Actionable insights, not vanity metrics

Get the clarity you need to improve what matters — no more guesswork.

  • Identify impactful patterns in audience behaviour.
  • Uncover how content and delivery choices impact engagement.
  • Instantly surface and address customer concerns.

Optimising live shopping for leading brands

We enable the most innovative companies to refine their strategies.

Unilever
Made by Mitchell
Ninja
My Protein
Crocs
Rimmel London
Holland & Barrett
e.l.f Cosmetics
The Ordinary Shop
P Louise Cosmetics
Boohoo
and more

Ready to unlock the full potential of live shopping?

Join the growing list of top brands using frnt to optimise and scale their TikTok Shop Live campaigns.